African inspired: What it takes to run a niche fashion business

Fashion can be expensive and starting a fashion business does more than dent your finances. Have a look at what it takes to run Naturelle Design.

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African print style crushes

In the past few years various African print patterns have become a global trend. I usually prefer a minimalist style of dress but the various African prints definitely have my heart. Whether it's shweshwe, ankara, chitenge - you name it - it's either in my wardrobe or in my wishlist. Below is a list of... Continue Reading →

African print gym wear!

While browsing on Instagram I stumbled across African print gym tights. This was a big moment. African print fabric, sometimes called¬†Ankara,¬†has been made into dresses, furniture, and even socks. Now we see African print on gym attire. This is particularly important, here's why. Context The practice of health and fitness have been made a White... Continue Reading →

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